The importance of film-induced tourism as a motivational influence on travel decisions: analysis of push and pull factors from the perspective of Portuguese consumers

Abstract

In the literature, the studies on tourist motivations are extensive; however, new types of tourism are growing and becoming popular every day; therefore, it is necessary to include these recent trends and analyse their correlation with intentions and motivations. Based on the aforementioned, this study aims to measure the importance of film-induced tourism as a motivational influence on travel decisions amongst push and pull factors based on the model of Dann (1977). Based on those mentioned above, explanatory research was developed focused on the quantitative approach through a questionnaire-based online survey using a non-probabilistic sample for convenience. In terms of results, we can conclude that film-induced tourism-related push and pull factors do not seem to be a significant motivational factor when compared with other push and pull motivations.