ANALYSIS OF FACTORS FORMING COMPETITIVE BUSINESS ENVIRONMENT IN CROSS-BORDER REGION

Abstract

Research problem: For Latvia - Lithuania borderland is characteristic continued low competitiveness. One of ways for increasing competitiveness is improving business growth instruments. The aim of research is identification and evaluation of strength and weaknesses of competitiveness of business environment in Kurzeme region by researching factors forming competitiveness and query opinion of entrepreneurs. It is developed appropriate methodology for comparison of borderland regions. Research distinguished four groups of parameters: 1.Factors of local business environment. 2.Factors of demand. 3.Factors of companies` competitiveness. 4.Factors of external environment, influencing business growth. Practical research consists of internet survey (150 entrepreneurs). The obtained outcome is expressed in figures. Research methodology: analysis of documents, statistical data, questionnaire, and factors. Conclusions: research identified the character of Kurzeme region, it business environment. Research elucidated viewpoint of entrepreneurs, their reasons of exploiting business support instruments. Research evaluated strength and weaknesses of business environment competitiveness. [ABSTRACT FROM AUTHOR]