An Attention-Based User Preference Matching Network for Recommender System

Abstract

Click-through rate prediction (CTR) is an essential task in recommender system. The existing methods of CTR prediction are generally divided into two classes. The first class is focused on modeling feature interactions, the second class is focused on solving time-series problems. However, the existing models of the second class are not able to handle time-series problems with user feedback information, so we propose PMN to solve this kind of problem. To be able to take full advantage of historical user behavior along with the user feedback, PMN uses the attention mechanism to get the user historical behavior representation and the user preference representation from the original input. Specially, user preference representation is derived from the user feedback information and it explicitly shows the user's attitude towards the candidate, which greatly improve the model performance. Finally, we introduced user preference baselines to solve the problem of inconsistent scoring standards for different users. In this paper, we focus on the CTR prediction modeling in the scenario of video recommendation in Video On Demand (VOD) service. Experimental results on multiple data sets have shown that our PMN model is effective.