An Application about Analytical Hierarchy Process and Implementation of Quality Function in Bathrobe Product Development

Abstract

Starting from the product development stage in the enterprises, conducting various researches and analyzes is important in reaching the product that will meet consumer expectations. In this study, Analytical Hierarchy Process method and Quality Function Deployment, which had not been applied in bathrobe product development process before, were used utilized in order to design bathrobes in accordance with consumer expectations. In this study, the expectations of consumers from bathrobes were determined by face-to-face interview technique, and their priorities in purchasing bathrobes were obtained by Analytical Hierarchy Process method. The priorities were included in the Quality Function Deployment in the voice of the customer and the quality house was established with the addition of technical requirements. Customer expectations, technical production details and product alternatives were solved with the quality house matrix. As a result of the solution of the matrix, the bathrobe alternative, customer criterion and technical requirements that meet the consumer expectations in bathrobe production were provided. The results showed that the most important criteria for bathrobes were color, usability and fabric surface, respectively. So it was found that the bathrobes made of bamboo fiber was the most satisfying product.