İLETİŞİM ALANINDAKİ YAPAY ZEKÂ KONULU TEZLERİN İNCELENMESİ A RESEARCH OF ARTIFICIAL INTELLIGENCE THESES IN THE AREAS OF COMMUNICATION

Abstract

The importance of artificial intelligence, machine learning and big data can affect communication science in many areas. The fact that chatbots are being used increasingly, making predictions for the future thanks to big data, identifying target audiences better by means of big data and starting to create logical articles by machines are among the issues that will significantly affect the field of communication. Within the scope of the study, it is aimed to analyze the published theses on “artificial intelligence” in the field of communication. Theses on “artificial intelligence” were categorized, such as in which university they were conducted, in which department, in which fields of communication, their number, which research methods were used, and which data collection techniques were used. Within the scope of the data obtained as a result of the study, the scarcity of theses on “artificial intelligence” draws attention. A total of 8 theses on artificial intelligence in the field of communication have been reached. In addition, another result obtained is that most of the theses are put forward by qualitative research method.