ECO-HOMESTAY; CONCEPT AND DEVELOPMENT AT PASIRMULYA TOURIST VILLAGE, BANJARAN, BANDUNG – WEST JAVA

Abstract

Rural areas experience an imbalance between rural development and cities due to a centralistic development approach. Noting this reality, the government shifted its approach to development strategies that led to decentralization policies. The development of tourism in the village of Pasirmulya is directed at the concept of sustainable development, where local communities are given the authority to manage the tourism potential that exists. The problem is that there are no accommodation facilities for visitors in the village of Pasirmulya, according to the character of rural areas. Eco-homestay is the concept of accommodation facilities in the local ecotourism destination area which is natural, clean, healthy, safe, orderly and environmentally friendly. Applied the concept of marketing, understanding the values ​​of tourism, and improving the quality of human resources, is expected to contribute economically to local communities in the village of Pasirmulya. The results of mentoring that have been carried out are the ability of the community in tourism awareness, can carry out independent cleaning of the homestay and increase income in homestay management.