Work motivation of Generation Z in the Czech Republic

Abstract

Organizational managers face unique challenges associated with different generations working in an organization, each possessing specific values, motivations, skills, and communication styles. Currently, Generation Z, the youngest one, is entering the labour market. This paper evaluates the work motivation of Generation Z using data obtained from a questionnaire survey. The sample consists of 142 representatives of this generation, aged 18 to 25. The data were analysed using factor analysis, which identified six key motivational factors for Generation Z employees. These factors are: internal communication and work engagement; work control and evaluation; compensation and well-being work motivation and personal development; work stability and social security; and work autonomy and support. The results show that Generation Z is primarily motivated by good financial compensation, respect and recognition, clear opportunities for career growth, and benefits that provide flexibility and stability. Understanding the characteristics and preferences of Generation Z can help managers create a productive work environment and increase their satisfaction and performance.