Distributor’s Views on Digital Services of Amcs in Chennai

Abstract

This study offers and validates a comprehensive approach to compare and study the digital services offered by different AMCs, learn the services expected by a distributor through an AMC’s online platform and recognize areas where in the business with the distributor can be strengthened. For this purpose, a sample of 100 respondents was studied through a questionnaire and a personal interview at random. The respondents were selected using non-probability convenience sampling. The results of the study revealed that the distributors were quite dissatisfied with the current digital services provided by several AMC’s and a strong need for improvement was recognized. Also, the awareness of distributor programmes organized by the company has to be improved. There is a also a need for improving the user-friendliness of the website and rectifying the errors and bugs on the website, so that better services can be provided. It is also quite important for the relationship managers to keep the distributors updated and encourage them to use the AMC’s website and app.