Rural tourism networking and covid-19 crisis: a gender perspective

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Abstract

This paper studies networking in rural tourism from a gender perspective comparing pre and post Covid period. The empirical study consisted of a questionnaire answered by 154 tourism promoters. Results showed a higher percentage of promoters belonging to an association during the Covid-19. There was a link between receiving training and belonging to an association and a significant relationship between participation in associations and receiving public funds, this relationship being found more among male promoters. On the other hand, a higher score was given by women for the advantages of networking, and mainly for the following: ‘Simplifies the management of booking’.

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APA

Morales-Hernández, A. M., Fernández-Hernández, C., Díaz-Pérez, F. M., & García-González, C. G. (2022). Rural tourism networking and covid-19 crisis: a gender perspective. Service Business, 16(4), 1111–1137. https://doi.org/10.1007/s11628-022-00503-x

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