Measuring green productivity: A proposal measure

Abstract

Green Productivity aims to ensure environmental protection by doing profitable business through a multidisciplinary, systematic and holistic approach, recognizing that the environment and development are two sides of the same coin. In this sense, the present study aims to propose a model for the measurement of the level of Organizational Green Productivity through the environmental problems generated by productive activities and the concern of organizations to align their productivity to environmental protection. This is an exploratory and bibliographical research. The proposed model allows, through calculation of productivity and environmental impact, to verify the situation of the organizations and their level in this type of productivity, being able to be classified as: high, medium and low, supporting the identification of measures that come to contribute to the improvement of this level.