A measure of the effectiveness and efficiency of an m-cinema app

Abstract

This study presents the results on the usability testing done on Golden Screen Cinema (GSC) mobile appli-cation at two sites: Polytechnic Balik Pulau, Penang and Poly-Tech College Mara (KPTM) Alor Setar, Kedah. The purpose of the testing was to elicit the overall reactions of users to the GSC mobile application with respect to the user interface, terminology and information, application capability and general impression. There were twenty volunteer participants who were recruited for the usability testing. Ten were used at Polytechnic Balik Pulau, Penang while the other ten were used at Kolej Polytech Technology Mara, Alor Setar. Of the 20 participants,17 had no prior experiences on the use of GSC mobile application while 3 had experience on the use of GSC mobile application. The test result showed that the GSC app is both effective and efficient. Thus, indicating that the mobile application has good usability in terms effectiveness and efficiency. However, the participants' facial expressions and body language while performing tasks revealed that some of them had some challenges. Features in the GSC app, such as choosing seats and making payment made some of the participants react uneasily and with caution because of their lack of confidence as it had to do with financial matters. Based on observation, most of the participants looked nervous and felt uneasy during the session. This was so even though a brief briefing about the test was given to avoid such nervousness.