From digital cinema to cloud computing in the film consumption of young Ecuadorians

Abstract

This research focuses on analysing how changes in cinematography since the advent of digital cinema have led to new forms of reception and appreciation of works of art by young people. To achieve this, a mixed methods analysis was used, which consisted of closed structured surveys and semi-structured interviews with those responsible for movie theatres in Quito. The results show that young people watch a considerable number of films, mostly of Hollywood origin, alone and at home. This indicates that young people are more focused on entertainment than on the cultural value of cinema, and they show a poor appreciation and identification with national cinema.