Development of Minggon Jatinan Culinary Tourism Based on Khas (Halal, Culinary, Safe, and Healthy)

Abstract

Batang Regency is one of the areas that has quite a large potential to be used as a tourist attraction. This is supported by the existence of several available tourist destinations such as the Sigandu Beach Area, religious tourism at the Ujung Negoro, and so on. In addition, there are culinary attractions that can attract tourists, namely the Minggon Jatinan market. Minggon Jatinan can be said to be a culinary tourism that is quite unique because the area provides various types of traditional food and drinks. Not only that, the payment mechanism that is applied at the Minggon Jatinan market does not use cash, but kreweng, which is different from most markets in general and makes it a distinctive feature. In line with the rise of the halal lifestyle trend, KNEKS issued a guideline for implementing the KHAS (Halal Culinary, Safe, Healthy) zone as a form of responding to the development of the Halal Lifestyle trend in Indonesia. Therefore, the application of the KHAS zone concept in the Minggon Jatinan market has the potential to develop culinary tourism and become an attraction for tourists, especially Muslim tourists. This type of research is Qualitative Research. Data collection was carried out by field research and reference studies to find methods for developing the Minggon Jatinan tourism area based on KHAS. Based on the research conducted, a KHAS-based Minggon Jatinan culinary tourism development strategy has been developed. In the process of developing KHAS-based Minggon Jatinan culinary tourism, several aspects need to be met, such as the halal certification of the products produced. In addition, the provision of facilities such as clean water and places of worship is also one of the supporting aspects of implementing the KHAS zone in the Minggon Jatinan area.