Eye tracking analysis of airport flight information display system (FIDS) to improve the information search efficiency

Abstract

Air transportation is one mode of transport with a large economic contribution to Indonesia (38,12%). The airport must ensure to provide the best service, especially the efficiency of information given. Flight Information Display System (FIDS) is one substantial information system in the airport and aims to increase communication efficiency about the flight information. Based on the preliminary research, the airport's FIDS showed different visual design one to another. Therefore, this research aims to analyze it to improve information search efficiency. The research used full factorial design as the experimental design method, eye tracker as the data gathering, and mixed-design ANOVA with post hoc test as the data analysis. We involved 3 factors that have a strong correlation with FIDS searching time efficiency: color combination of background and text, row arrangement, and column arrangement. As the measure, time to first fixation and total fixation used to indicate the information search efficiency. Data analysis generated 2 variables that improved information search efficiency on both data, except the row arrangement (only on Total Fixation data). The intended variable levels are dark color background and light color text, row arrangement based on the alphabetic order of the "Flight"column, and column arrangement "Flight-Time-Destination".