The Benefits, Challenges, and Opportunities of Halal Gastronomy Tourism – A Review Perspective

Abstract

This paper examines the benefits, challenges and opportunities of Halal gastronomy tourism in tourist countries. The outcomes are intended to ensure the aspect and effectiveness of promoting Halal gastronomy tourism in the destination benefiting the national economy. Secondary approaches such as journals, websites, and books have been used for this research to gather the data. Reviewing and comparing articles on Halal gastronomy in a certain country to determine the benefits, challenges and opportunities of gastronomy at the selected destination. The results showed that promoting Halal gastronomy tourism can increase the country's income and give a positive impression among travellers, especially among Muslim travellers. Moreover, promoting Halal gastronomy tourism in a particular destination helps honour the culture and heritage of the designated destination. To explain, a destination's culture can be introduced to other tourists by promoting local food with Halal ingredients for Muslim travellers.