E-Business Innovation Model of Setiu Wetland Resources for Women Entrepreneurship Program

Abstract

Setiu Wetland (SW) is located in Terengganu, Malaysia where it is enriched with vast variety of natural resources. Most SW rural women are doing small medium business with own special skills to help family in their living. They do have skills in utilizing SW resources but lack in proper marketing strategy for their business growth. The paper presents the results of Niche Research Grant Scheme (NRGS) project of UMT for improving the livelihood of Setiu Wetland (SW) rural women entrepreneurship skills through an e-business social innovation model. This project undertakes selected women respondents in giving assistance through the use of social media networking application in marketing of their local products, thus improving their financial stability. The results on income projection in pre and post implementation of the e-business model among SW women shows a significant improvement to their financial growth. It proves that the model has achieved the objective of improving the livelihood of Setiu Wetland (SW) women entrepreneurship program.