study on effect of eWOM information on purchase intention for electric vehicles

Abstract

Purpose- Today, customers play an active role in creating, generating, and sharing the electronic Word of mouth (eWOM). As a result, attracting customers through recommendations and WOM has become an important goal for businesses. In addition, Social Networking Sites (SNSs) have created valuable opportunities for eWOM. As a result, the development of Electric Vehicles (EVs) is essential. This study shows how eWOM information affects customers' purchase intention for EVs on social networking sites. Design/methodology/approach- This study employed the Information Adoption Model (IAM). Data was collected using a self-administered questionnaire from 266 respondents in Hyderabad and Secunderabad to evaluate the proposed model using SmartPLS software. Findings –The findings show that information quality and Credibility positively affect the usefulness of the information. Furthermore, information adoption determines purchasing intentions, with information usefulness as a predictor for adoption.  Research limitations/implications- This study aims to fill a gap in the research on SNSs, specifically in the context of eWOM information. The study proposes the IAM model and statistically confirms the hypothesized relationship. This study can be used as a platform for further studies. Practical implications-