Participation in active sport tourism and life satisfaction: Comparing golf, snowboarding, and long‐distance running

Abstract

Research has shown that participation in sport tourism can enhance wellbeing. The purpose of this study was to investigate the relationship between wellbeing generated through participation in active sport tourism and overall life satisfaction. Three different types of active sport tourism (i.e., golf, snowboarding, and long‐distance running) were compared to explore whether the type of experience impacts the relationship between active sport tourism wellbeing and life satisfaction. Broaden‐and‐build theory was used as a theoretical foundation. Data were collected via an online self‐administered questionnaire. Respondents were recruited via a Qualtrics panel (N = 418). Analysis of variance indicated that snowboarders rated the positive emotions acquired from active sport tourism significantly lower than golfers and runners. Furthermore, hierarchical multiple regression showed a significantly stronger relationship between positive emotions and life satisfaction for golfers and runners compared to snowboarders. Theoretical contributions and practical implications are discussed.