Touristic Marketing through Blogging and Vlogging; Does it Attract Customers' Trust?

Abstract

Current study aimed at examining how concepts of blogging and vlogging in touristic marketing can influence individuals' trust towards touristic destinations. Quantitative approach was used through distributing an online questionnaire on (370) individuals in Jordan. SPSS was used to screen and analyze gathered data, results of study indicated the acceptance of main hypothesis arguing that vlogging and blogging touristic marketing has a positive influence of customers' trust, also, results were able to uncover that cognitive needs, social values, and emotional & and epistemic values are very influencing when it comes to blogger/customer trust while information credibility appeared to have no impact, this can be attributed to the state of saturation that a client gets when being exposed to a good experience in terms of cognitive needs, social values, and emotional & and epistemic values study recommended paying attention to the level of information provided during blogging in order to increase the level of realism of the information provided, which would deepen the results of the experience experienced by the client.