The Impact of the Workforce Diversity, Innovation Capacity and Corporate Social Responsibility on the Image of the Organization

Abstract

Demographic trends play an important role in the development of workforce diversity. Population expansion and immigration are two examples of demographic changes that have created more diverse environments and made it crucial for organizations to be able to adapt and manage change. Organizations constantly need to reassess their methods and come up with new, original ideas for managing people as a result of demographic and global changes. Positive adjustments could boost an organization’s performance in matters of innovation and strengthen its ties to its customers as well as to the entire community. The research purpose of our paper is to provide an analysis of various viewpoints on the perceived image of the organization while taking into account the influence of three aspects: workforce diversity, creativity and innovation capacity, and corporate social responsibility. The perception of these three important organizational aspects was examined among employees from organizations of all sizes and in a range of activities from Romania. A questionnaire was used as an information gathering tool. The study is based on the quantitative approach, which considers the statistical analysis of numerical data. Based on the study findings and due to the inductive reasoning, today’s leaders are responsible both for managing employees, but also for meeting the needs of customers who are increasingly ethnically and culturally diverse. It is necessary to pay attention to aspects related to diversity. Whether the goal is to be a valued employer, to provide excellent products and services to customers, or to maintain a competitive advantage, diversity is recognized and used as an important organizational resource.