Hospitals’ readiness to attract health tourists: a comparative study in Iran

Abstract

Background: Understanding the influential factors in attracting foreign patients is possible by evaluating and identifying hospitals’ capabilities, strengths, and weaknesses. This study assessed Ahvaz hospitals’ readiness to attract health tourists using International Joint Commission (IJC) standards. Methods: This descriptive-analytical study examined 21 hospitals in Ahvaz using IJC standard questionnaires with 76 questions across six fields. Data were analyzed using descriptive statistics and the Mann–Whitney test in SPSS version 22. Results: The overall compliance rate with organization-oriented standards was 79.53%. Staff training and qualification standards scored highest at 81.79%, while information management standards scored lowest at 76.26%. Non-academic hospitals averaged higher scores than academic hospitals, though this difference was insignificant (p > 0.05). Bed occupancy rates ranged from 40.96% to 85.33%, with average lengths of stay between 1.33 and 64.31 days. Conclusion: Ahvaz hospitals demonstrated above-average readiness to attract medical tourists across most dimensions. To enhance their competitiveness, hospitals should prioritize improvements in information management systems, leverage strengths in staff training and qualifications, address disparities between academic and non-academic institutions, and invest in marketing their unique capabilities to potential health tourists.