3 Marias: From women to women

Abstract

Objective: to help students assess the difficulties of the entrepreneurial process, observing the particularities that involve the design of the business and its validation, as well as the distance between the business concept and its effective operationalization and monetization. Methodology/approach: teaching case in Management, based on a real enterprise, which began in a business incubator. Main results: the case favors reflections on the methodologies adopted in the business model validation process, as well as the construction of its Minimum Viable Product (MVP). Relevance/originality: to encourage critical discussion about building a startup's MVP. The case also provides a debate on the gap between the conception of the business model and its operationalization, including the financial sustainability of the proposed model. Theoretical/methodological contributions: to help the student develop an ability to assess the business model validation process, from interviews to MVP. Social/management contributions: to guide students towards the difficulties faced from the business model validation process to the construction of an MVP, as well as developing a financial support model for a social impact enterprise.