INTEGRATION OF AUTOMATION AND DIGITAL TECHNOLOGIES FOR SUSTAINABLE DEVELOPMENT MANAGEMENT IN MARITIME INDUSTRY ENTERPRISES

Abstract

Abstract. The paper examines the necessity of implementing digital technologies and automation to enhance the efficiency of maritime industry enterprises in the context of sustainable development. It demonstrates that the integration of technologies such as artificial intelligence, big data, and blockchain optimizes resource utilization, enhances environmental sustainability, and ensures corporate social responsibility. The aim of the article is to explore the possibilities of using digital technologies and automation to improve the efficiency of implementing the principles of sustainable development of the maritime business.The paper also analyzes the advantages and disadvantages of digital solutions, offering strategies for integrating innovative technologies to achieve economic sustainability and infrastructure development. The importance of automated systems for reducing CO2 emissions, improving vessel efficiency, and enhancing seafarer working conditions is emphasized.The introduction of digital technologies and automation in the marine industry is key to achieving sustainable development. Digitization makes it possible to increase the economic stability of enterprises by optimizing resources and reducing costs with the help of artificial intelligence and automated control systems. Social responsibility is increased through the introduction of technologies for monitoring working conditions and compliance with international standards. In addition, big data and blockchains help control environmental indicators, which contributes to reducing emissions and ensuring environmental sustainability. The integration of smart technologies in ports optimizes logistics processes and promotes the development of infrastructure, which is important for the global economy.As examples and key performance indicators (KPIs) show, digital solutions signifi-cantly improve all four strategic areas – economic and environmental sustainability, social responsibility and infrastructure development. Keywords: sustainable development, maritime industry, digitalization, automation, environmental sustainability, corporate social responsibility