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The Effectiveness of Marketing Strategies on Interactive Online Advertising based on Customers Purchasing Decision

  • Nizam N
  • Supaat S
International Journal of Academic Research in Business and Social Sciences (2018) 8(11)
DOI: 10.6007/ijarbss/v8-i11/5358
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Abstract

A growing of IT industry made many companies used Internet as their mediators on advertising platform to control over the promotion materials and it possess greater reliability and flexibility. Internet also becoming an important stop point for customers in finding their …

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APA

Nizam, N. Z., & Supaat, S. H. (2018). The Effectiveness of Marketing Strategies on Interactive Online Advertising based on Customers Purchasing Decision. International Journal of Academic Research in Business and Social Sciences, 8(11). https://doi.org/10.6007/ijarbss/v8-i11/5358

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