Research on Multi-user Growth Strategy of Pinduoduo Based on AARRR Model

Abstract

Based on the rapid development of Internet technology, e-commerce platforms have risen rapidly. As a latecomer in the e-commerce industry, Pinduoduo has achieved explosive growth of users in a short period of time by virtue of the innovative business model of "social + e-commerce". And quickly achieve a platform breakthrough in the fiercely competitive e-commerce industry. At this stage, the e-commerce market has basically matured, and user growth is slowing down. How to recognize the current situation and formulate appropriate strategies to achieve further user stability and growth is an urgent problem for major e-commerce platforms. In this context, based on the AARRR user conversion funnel model, this article takes Pinduoduo as the research object, discusses its user growth strategies at various stages, and proposes targeted improvement suggestions on this basis, with a view to contributing to Pinduoduo's sustainable development. Provide support and guarantee, and provide reference and reference for other current e-commerce platforms and even Internet companies to achieve further user growth.