Qualitative Research in Sport Management: Case Study as a Methodological Approach

Abstract

This paper presents qualitative research in sport management and suggests that case study is an appropriate qualitative methodology for research and practice in sport finance. The purpose of qualitative methodology is presented along with the process of a case study. The intention of this paper, for academicians working in sport management, is twofold. The first aspect is for researchers to consider using qualitative case study methodology in instances where such practice will progress the knowledge and understanding of specific situations while invoking a deeper response to research questions. The second facet of this paper focuses on the framework of case study methodology, as applied to a research project in the field of sport finance.