Environmental marketing strategy in classified hotels

Abstract

This study investigates the environmental marketing strategy in hotel industry. The study also chooses Aqaba Special Economic Zone Authority (ASEZA) as a case study. The study population consists of a tourist in Aqaba. The study distributes 1000 questionnaires and manages to collect 900 properly filled ones and determines 800 as valid questionnaires. All questions are designed in Likert scale and the results are analyzed using different statistical test. The results indicate that the size of the hotel, the implementation of the recycling program, in addition to saving money, increases customer satisfaction.