Factors Driving Consumers to Purchase an Electric Vehicle in Telangana State, India

Abstract

This study aims to identify and analyze the key factors influencing consumers’ decisions to purchase electric vehicles (EVs) in Telangana State, India. By examining these factors, the study seeks to provide insights into the motivations behind EV adoption and contribute to a better understanding of the EV market dynamics in the region. A mixed-methods approach was employed, combining both quantitative and qualitative research methods. The study revealed several significant factors driving consumers to purchase EVs in Telangana State. Key findings include the importance of financial incentives provided by the government, growing awareness of environmental issues, increasing availability of charging infrastructure, and the potential for long-term cost savings due to lower operating and maintenance costs. Consumers also expressed concerns related to limited driving range, initial purchase price, the availability of charging stations and brand image.