How Did Temu Achieve Global Retail in A Short Period of Time?

Abstract

Temu has become a global retail platform with its centralized operation strategy and digital supply chain integration. This study explores how emerging cross-border e-commerce platforms like Temu achieve rapid international expansion. Through literature review, case study and comparative analysis with Amazon and SHEIN, this study reveals that Temu's low-price strategy, digital supply chain management and fulfillment model supported its rapid market entry. This study provides platform companies with ideas for going global and illustrates how digital supply chains can help emerging companies achieve globalization. Future research can explore consumer behavior and profitability to assess long-term sustainability.