CLOUD COMPUTING: REDUCING COSTS IN SMALL AND MEDIUM BUSINESS

Abstract

With the advancement of technology and the growth of large companies, small and medium-sized companies are facing great competition in the business market. In order to survive in the competitive marketplace, there was a need for these companies to use their resources in the best way, investing their money in ways that could keep their products or services to the highest quality possible, and cloud computing came to assist in this. With the proposal to provide the same services of a physical computational infrastructure in your company, but without the expenses of energy, maintenance, update, and security, besides the mobility to use the service anywhere, simply having communication with the internet, and paying only for what you use. This article aims to show the characteristics of cloud computing, implementation models, their qualities and risks, and, through a case study, demonstrate the reduction of expenses when using cloud computing, proving that the characteristic pay reduces the without reducing the quality of the product or service.