INCREASING DONATIONS TO SUPERMARKET FOOD‐BANK BINS USING PROXIMAL PROMPTS

Abstract

There has been little research into interventions to increase participation in donating items to food‐bank bins. In New Zealand, there has been an increased demand from food banks (Stewart, 2002). This study demonstrated that point‐of‐sale prompts can be an effective method of increasing donations to a supermarket food‐bank bin.