On memory for metaphor

Abstract

Three experiments investigated how metaphors are represented in memory and the effects on memory of variables known to affect metaphor comprehension. Ten theoretically relevant dimensions were examined. In Experiments 1 and 2, free recall across a variety of orienting tasks was consistently and positively predicted by the rated imageability of metaphoric topics (sentence subjects) and the rated number of interpretations for each metaphor. The number of interpretations effect was reversed in the cued recall task of Experiment 3, as metaphors with fewer interpretations were remembered better. These and other results supported previous suggestions that memory for metaphor involves wholistic representations akin to metaphoric grounds. They also revealed consistent differences in the roles of several variables in comprehension and memory for metaphor. © 1985 Psychonomic Society, Inc.