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The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z)

  • Daven M
  • Sari W
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) (2021) 570
DOI: 10.2991/assehr.k.210805.109
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Abstract

… This generation is no stranger to playing social media such as Instagram, Line, WhatsApp, Facebook, Twitter and YouTube. most of them get information through social media. [3] …

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APA

Daven, M., & Sari, W. P. (2021). The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z). In Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) (Vol. 570). Atlantis Press. https://doi.org/10.2991/assehr.k.210805.109

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