Relevance and Resourcefulness of Business Communication Course Contents: A Critical Evaluation in the State of Andhra Pradesh

Abstract

In the context of career opportunities and job prospects, possessing good communication and employability skills in campus drives is one of the most significant areas to be improved in a life of management students. In order to achieve this, Business Communication course in a two year MBA programme is viewed in a positive perspective in terms of reaching their goals and reducing the unemployment rate among management graduates. In this connection, the present study specifically aimed at critically examining the Course Contents of the Business Communication course for MBA programme in select institutions of Andhra Pradesh. Structured questionnaire has been administered to major stakeholders (i.e. students and faculty) and HR personnel to collect data which is further analyzed both quantitatively and qualitatively. Using the descriptive analysis and frequency distribution method, the results and viable recommendations are provided to the respective university officials to customize the course contents of Business Communication course as per the students’ and industry needs.