Journal Article

The Discourse of Advertising

  • Luis J
  • Dueñas M
Language and Literature: International Journal of Stylistics (1993) 2(3) 221-223
DOI: 10.1177/096394709300200305
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Abstract

Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.

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APA

Luis, J., & Dueñas, M. (1993). The Discourse of Advertising. Language and Literature: International Journal of Stylistics, 2(3), 221–223. https://doi.org/10.1177/096394709300200305

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