#LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative

Abstract

As digital media continues to become a popular tool among both public health organizations and those in academia, it is important to understand how, why, and which platforms individuals are using in regards to their health. This campus wide, social media health promotion initiative found that people will use popular social networking sites like Twitter and Instagram to share their healthy behaviours. Online social networks, created through social networking sites, can play a role in social diffusion of public health information and health behaviours. In this study, however, social network analysis revealed that there needs to be influential and highly connected individuals sharing information to generate social diffusion. This study can help guide future public health research in the area of social media and its potential influence on health promotion.