Patronage Buying Motives of Coffee shop’s Consumers

Abstract

This study aims to determine the motives behind why customers prefer to drink coffee in a coffee shop than in a restaurant or cafe. To know the patronage buying motives, the research carried out by using a qualitative approach. The results of this study indicate that the patronage buying motives of a coffee shop customer, driven by the function of the coffee shop as a means of expanding the business information network, as compared as a place for fun or recreation.