This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Some factors indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product development.
CITATION STYLE
Brunø, T. D., Nielsen, K., Taps, S. B., & Jørgensen, K. A. (2013). Sustainability evaluation of mass customization. In IFIP Advances in Information and Communication Technology (Vol. 414, pp. 175–182). Springer New York LLC. https://doi.org/10.1007/978-3-642-41266-0_22
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