Cross-Cultural Communication Strategy in the Development of Pakudui Ecotourism Village, Tegallalang, Gianyar – Bali

Abstract

This study aims to reveal cross-cultural communication strategies between local people and foreign tourists in Pakudui Village, which is nicknamed “Garuda Village”. Pakudui Ecotourism Village is visited by many foreign tourists to see handicrafts and ask various questions related to these crafts. Language and cultural differences often hinder the formation of effective communication, but both communicants try to understand each other. This study uses a qualitative method with an interpretative analysis. This study found that cross-cultural communication strategies are based on three principles, namely clarity of purpose, communication management, and thinking of the interlocutor carefully. They manage communication with the principle of mutual understanding so they tend to use common English vocabulary, pay little attention to grammar, and use body language. They also try not to offend the other person by paying attention to each other's responses during the conversation. Thus, cross-cultural communication can build understanding and not cause conflict due to misperceptions and miscommunication.