An artificial intelligence‐based model for prediction of parameters affecting sustainable growth of mobile banking apps

Abstract

Nowadays, mobile banking apps are becoming an integral part of people lives due to its suppleness and convenience. Despite these benefits, yet its growth in evolving states is beyond ex-pectations. However, using mobiles devices to conduct financial transactions involved a lot of risk. This paper aims to investigate customers’ reasons for non‐usage of the new conduits in developing countries with distinct interest in Nigeria. The study adopts two methods of analysis, artificial in-telligence‐based methods (AI), and structural equations modeling (SEM). A feed‐forward neural network (FFNN) sensitivity examination technique was used to choose the most dominant parameters of mobile banking data collected from 823 respondents. Four algebraic directories were used to corroborate the study AI‐based model. The study AI results found risk, trust, facilitating condi-tions, and inadequate digital laws to be the most dominant parameters that affect mobile banking growth in Nigeria, and discovered social influence and service quality to have no influence on Ni-gerians’ resolve to use moveable banking apps. Moreover, the results proved the superiority of AI-based models above the classical models. Government and pecuniary institutes can use the study outcomes to ensure secured services offering, and improve growth. Finally, the study suggests some areas for future studies.