KREATIVITAS DAN NIAT BERWIRAUSAHA DITINJAU DARI THEORY OF PLANNED BEHAVIOR

Abstract

This study examines the moderating effect of entrepreneurship education on the relationship of creativity, attitude toward entrepreneurship, subjective norm, perceived behavioral control and entrepreneurial intention. Participants of this study are people aged more than 17 years who have and have never participated in entrepreneurship education. A total of 154 responses were used to test the proposed hypothesis. The results showed that creativity has positive effect on attitude toward entrepreneurship, subjective norm and perceived behavioral control. In addition, attitude toward entrepreneurship and perceived behavioral control have positive effect on entrepreneurial intention. However, no significant effect was found between subjective norm and entrepreneurial intention. Other findings in this study are entrepreneurship education that positively moderates the relationship of creativity, attitude toward entrepreneurship, subjective norm, perceived behavioral control and entrepreneurial intention. An interesting result in this study is the existence of moderating effect of entrepreneurship education. The relationship among variables are stronger for respondents who have attended entrepreneurship education. The results of this study indicate that entrepreneurship education has an important role in increasing one's intention to become entrepreneurs.