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The power of the fish is in the water

  • Veldsman T
African Journal of Business Ethics (2015) 9(1)
DOI: 10.15249/9-1-113
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Abstract

Every organisation ("the fish") is embedded in a certain setting ("the water"). These metaphors imply a highly reciprocal, interdependent relationship between the organisation and its setting.

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APA

Veldsman, T. (2015). The power of the fish is in the water. African Journal of Business Ethics, 9(1). https://doi.org/10.15249/9-1-113

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