Research on the Influencing Mechanism of Digital Transformation on the Synergistic Effect and Carbon Emission Performance of Enterprise Green Supply Chain

Abstract

This paper studies the impact mechanism of digital transformation on the synergy effect and carbon emission performance of enterprises’ green supply chain, and reveals the key role of digital technology in improving enterprises’ environmental efficiency and reducing carbon emission through in-depth discussion of relevant theories and empirical analysis. Firstly, the paper summarizes the connotation of digital transformation and its application trend in modern enterprise operations, and expounds the importance of green supply chain synergies and the emission reduction needs of enterprises in pursuit of carbon neutrality.Through literature review and theoretical construction, this paper proposes a conceptual model that details how digital transformation can enhance the synergy of enterprises’ green supply chain by optimizing information transparency, improving decision-making efficiency, promoting resource conservation and technological innovation. Further, the model reveals how this synergistic effect can indirectly or directly lead to improved carbon performance by improving production processes, logistics management, and product lifecycle management.The empirical research part, based on rich sample data and advanced statistical methods, verifies the positive correlation between digital transformation and green supply chain synergies and the negative correlation between digital transformation and carbon emission performance. At the same time, structural equation model and case analysis are used to deeply analyze the concrete manifestation and implementation effect of these influencing mechanisms.Finally, based on the research findings, this paper puts forward specific suggestions for enterprises and policy makers, emphasizes the strategic significance of promoting digital transformation to enhance green supply chain synergies and optimize carbon emission performance, and also points out the issues that need to be paid attention to and the development direction of future research. This study provides important theoretical support and practical guidance for understanding and practicing how enterprises use digital means to promote green development.