Tourist dynamics and potentialities in santa rosa de tastil-salta, argentina

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Abstract

The objective of the research was to analyze the dynamics of tourism management to propose actions that improve the management of the visitation for the Archaeological Site. This work is based on the collection of data provided by the key informants of the Qhapac Ñan Program, of the Local Management Unit of Santa Rosa, in charge of the Museum and the Archaeological Site, such as the analysis of secondary sources regarding previous research and corresponds to a descriptive transactional non-experimental study. It was concluded that the dynamics of tourism policy and public management were structurally modified from the declaration with the appearance of local management units. That the current tourist dynamics and the tourist potential that Santa Rosa has must be better exploited through new proposals for use. That the strengthening of the local tourist awareness and the training of the human resources of the Museum and the Site is imperative since they are basic and urgent. as the provision of support elements for the marketing and responsible management of the site.

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Mercado Echazú, C., & Walter, G. (2019). Tourist dynamics and potentialities in santa rosa de tastil-salta, argentina. Revista Venezolana de Gerencia, 24(2), 87–103. https://doi.org/10.37960/REVISTA.V24I2.31483

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