Implications of automotive product sustainability on young customers' purchase intention in developing countries: An experimental approach

Abstract

Manufacturing of sustainable products is on a high demand in order to attain a global responsible consumption and production pattern. Among the emerging efforts of various manufacturing companies, production of sustainable vehicles takes a special attention due to its massive impacts to the world's sustainability dimensions. Meanwhile, youngsters in developing countries are interesting prospective customers for automotive products because their misterious characteristics and potential to contribute to the future sustainability. The research investigated the connectivities between automotive products sustainable designs and young customers purchase intention in Indonesia, using an experimental workshop. Empirical results have shown that each dimension has a significant effect to the youngsters' preferences, although with different levels.