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A study of consumers’ general characteristics influence on impulse buying behaviour

  • SULTANA S
  • UMA K
INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT (2014) 7(2) 354-362
DOI: 10.15740/has/ijcbm/7.2/354-362
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Abstract

… are not satisfied with the product but still impulse makes consumers to buy again and again. … tendency increases consumers’ negative feelings of dissatisfaction and regret and thus …

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SULTANA, S., & UMA, K. (2014). A study of consumers’ general characteristics influence on impulse buying behaviour. INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT, 7(2), 354–362. https://doi.org/10.15740/has/ijcbm/7.2/354-362

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