Personality similarity predicts synchronous neural responses in fMRI and EEG data

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Abstract

Successful communication and cooperation among different members of society depends, in part, on a consistent understanding of the physical and social world. What drives this alignment in perspectives? We present evidence from two neuroimaging studies using functional magnetic resonance imaging (fMRI; N = 66 with 2145 dyadic comparisons) and electroencephalography (EEG; N = 225 with 25,200 dyadic comparisons) to show that: (1) the extent to which people’s neural responses are synchronized when viewing naturalistic stimuli is related to their personality profiles, and (2) that this effect is stronger than that of similarity in gender, ethnicity and political affiliation. The localization of the fMRI results in combination with the additional eye tracking analyses suggest that the relationship between personality similarity and neural synchrony likely reflects alignment in the interpretation of stimuli and not alignment in overt visual attention. Together, the findings suggest that similarity in psychological dispositions aligns people’s reality via shared interpretations of the external world.

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Matz, S. C., Hyon, R., Baek, E. C., Parkinson, C., & Cerf, M. (2022). Personality similarity predicts synchronous neural responses in fMRI and EEG data. Scientific Reports, 12(1). https://doi.org/10.1038/s41598-022-18237-1

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