A Research on Cloud Kitchen Prerequisites and Branding Strategies

Abstract

The Emerging trend for smart food delivery is cloud kitchen concept, this is a modern phenomenon in a contemporary scenario around the world, and this concept is developing at the most noteworthy stage with a Compound Annual Growth Rate (CAGR) when contrasted with other slice of food and beverage outlets like Restaurants and fast food outlets. The aim of this study is to analyze demand and requirements of cloud kitchen. Secondly it focuses on the marketing strategy need to be adopted by cloud kitchen. As the fundamental method is to adopt a right branding strategy for cloud kitchen the results proveswith Pearson’s correlation about the requirements as Online APP by (r = .690**, p = .000) is significant with 0.01 level in association and also with online application then web ads with a value(b = .245, p = .000) from linear regression for the reference of online reviews before ordering food.