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AI and Big Data in Contemporary Marketing

Computer
DOI: 10.1109/MC.2024.3360588
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Abstract

This article explores the integration of artificial intelligence (AI) and big data in marketing, emphasizing transformative impacts, benefits (for example, real-time personalization), challenges (for example, biases and data privacy), and the evolving dynamics of human-AI cooperation.

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APA

Agarwal, S., Ahmad, N., & Jamali, D. (2024, April 1). AI and Big Data in Contemporary Marketing. Computer. IEEE Computer Society. https://doi.org/10.1109/MC.2024.3360588

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