Analysis the development prospective of laying chicken-corn integration in West Java

Abstract

Poultry industry has an important value in the supply of animal protein for domestic consumption. Poultry industry development in West Java is facing many problems that threat the future of poultry business. This study analyzed key factors in laying hen industry integration with corn farming in West Java. Primary data were obtained by conducting field observations, interviews and questionnaires. Secondary data were obtained from relevant literatures. Data were analyzed using the strategic management concept approach, IFE matrix and EFE matrix, IE matrix and SWOT matrix, and decision-making stages using Quantitative Strategy Position Matrix. Results showed the total internal analysis score of West Java is 2,608 (average), while the external is 3,396 (high). West Java position is in quadrant II. The strategy for this area is an intensive strategy or integrative strategy. Based on the SWOT matrix, intensive strategy were including increasings the production capacity, the number of employees, and the use of technology for promotion. The integrative strategy was business diversification by selling feed and other livestock production facilities. The priority level strategies were (1) increasing the production capacity (2) increasing the number of employees (3) conducting business diversification, and (4) carry out promotions.